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🤖Meta AI Social Rollout
Meta 
with Artemis Ward
Fall, 2023-Fall, 2024Concept, Scripting, Production, Captions
Social Campaign
300M+ views, 500K+ Engagements
examples: one | two | three | four
Lead copywriting and concepting for 200+ pieces of organic social to introduce Meta AI tools built in to WhatsApp, Facebook, and Instagram -- and make them feel useful, relevant, and human. Content ranged from low-lift AI-generated images and animated carousels to full video shoots and influencer partnerships.

Select examples 9x16:

 
Select examples 1x1: