⚡ZAP Year 3 Brand Update
ZAP Outdoorz Music Festival
February, 2025
Brand Consulting, Creative Direction
Brand book .pdf
Catapulting from IYKYK to true cult status, ZAP Outdoorz entered prep for it’s third year in early 2025. With an evolving team and grown-up identity, the festival needed to codeify its visuals, voice, and spirit. I consulted on a small team to create a guide that keeps the ZAP’s energy focused while encouraging its edges to stay raw.
Brand book, select pages 1/4
Brand book, select pages 2/4
Brand book, select pages 3/4
Brand book, select pages 4/4